If you don’t know what JOE I am referring to...then you may have been under a rock for the past few years. Loblaws is no longer home to just lettuce. Women can now find fashion a couple feet away from their groceries with the JOE FRESH clothing label at participating Loblaws Superstores. Joe Mimran used to be one of the chief people at Club Monaco. Since he has moved on from CM, he created a budget clothing line for women, men and children. The designs are colourful, fashionable and cost effective. OK, enough about the clothing. The real reason I bring this subject up is to let you know that JOE now has a makeup line. Everything from eyeliner to blush to nail clippers will be part of the new spring collection. I recently browsed on their website www.joe.ca to find out more. Prices range from $4 to $14 dollars …sounds good to me :)
Unfortunately, the makeup isn’t being sold at every JOE clothing retailer yet. HO Hum…what about online shopping JOE? Ever heard of it?
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